INTERNATIONAL AXE THROWING CHAMPIONSHIPS - EVENT BRANDING
My partnership with the International Axe Throwing Federation has grown year over year, expanding from foundational design support into a larger creative and brand development role.
2024
This marked the beginning of the partnership, where the focus was on building trust and establishing a strong creative foundation through clean, consistent branding and essential event materials.
2025
2025 became a year of expansion, introducing broader merchandise offerings while exploring new creative opportunities that helped grow both the brand presence and overall event experience.
2026
2026, the organization’s 10-year anniversary, became the most ambitious year yet! Developing limited edition merchandise, commemorative trading cards, anniversary branding to celebrate a decade of growth while elevating the experience for athletes and fans worldwide.
BRANDS I'VE TEAMED UP WITH
“Lisa has consistently created cool merch and tournament logos to match our major events. She has a creative eye that is great at problem solving”
Collin Blyth, The Range AB
MEET LISA.
My name is Lisa Warden, and I am an illustrator and graphic designer specializing in illustration, merchandise design, and visual event branding. I love creating unique visual experiences that tell a story and bring ideas to life through thoughtful, engaging design.
HOW I GOT HERE.
My background in food, beverage, and event management gave me a strong foundation in customer engagement, problem-solving, and creating memorable experiences. After earning my Graphic Design Certificate, I began working with organizations such as Eau Claire Distillery, Live Edge Axe Throwing, and the International Axe Throwing Federation.
For the past three years, I have worked with the International Axe Throwing Federation (IATF), creating event graphics, merchandise, and promotional materials. This experience has fueled my passion for visual event design and creating brands that connect with audiences.
EXPERIENCE
Event Branding & Design, Event Manager
International Axe Throwing Federation (IATF)
Toronto, Canada | 2023 – 2026
Lead event branding and creative direction for an international sports organization, overseeing the visual identity and creative needs of major championships and competitions. Combine graphic design, project management, and event experience to create cohesive brands that connect with athletes, audiences, sponsors, and partners.
Freelance Graphic Designer
L Warden Designs
Calgary, Alberta | 2020 – Present
Creative designer working with businesses, organizations, and events to develop strong visual identities, marketing materials, illustration, and merchandise.
Digital Marketing Coordinator
Eau Claire Distillery
Calgary, Alberta | 2022 (Contract)
Supported the brand’s marketing efforts through digital content, advertising, promotional materials, and campaign creative across print and digital platforms.
OPERATIONS AND TAPROOM MANAGER
Inner City Brewing
Calgary, Alberta | 2018 – 2020
Combined hospitality, event coordination, marketing, and operations to create engaging customer experiences while supporting the day-to-day growth. This really let me see design in ways that work.
EVENTS & RESTAURANT MANAGER
Charbar, Charcut
Calgary, Alberta | 2014 – 2018
Progressed from restaurant management into event management, coordinating clients, teams, and event details while delivering strong guest experiences in a fast-paced environment, problem solving was key here.
